Posts Tagged Nivea

Nivea: “Re-Civilize Yourself”

Wondering what the heck global skin care company Nivea was thinking when they approved marketing campaign below. As you can see, it has a neat-looking black man holding a decapitated afro haired version of his head with the words ‘Re-Civilize Yourself’ plastered over the picture. Seriously! Come again! In the year two thousand and eleven, you’d think that a major brand like Nivea which has Rihanna as a spokesperson would have realised that a storm would brew from this ad. Now I’m not one to jump on the politically correct bandwagon, but with the additional words “look like you give […]

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