Posts Tagged marketing

Putting the GREAT Back in BRITIAN

The British government has launched a marketing campaign to generate further buzz and interest as a lead up to the London Olympics. Specifically, they hope the campaign will boost trade and tourism revenue by £1bn and attract 4 million extra visitors next year. Now considering the awful images spread across the globe last month with the riots, this investment is money well spent. Sure London and the rest of the country has its share of challenges, but there are also some amazing things happening here across the public, business, entertainment and academic sectors, etc. Thus its about time that the […]

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The Social Media Revolution

When I moved from Chicago to London four and a half years ago, I invited family/friends/colleagues to join me at: Facebook, LinkedIn, Plaxo, etc. Knowing that I was going to be thousands of miles away, I viewed these social media tools as a way to stay connected. Very few of my contacts accepted my invitations in the beginning, but most have now woken up to the benefits of social media. Like me, they realise that it is not a fad but a fundamental shift in the way people communicate with one another. And for any company looking to take their […]

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Marketing Takes Time

An important reminder for any new business owner: marketing can only succeed if time and energy are devoted to it regularly. Thomas Smith, a London based advertising executive put together the following list in 1885 to illustrate the point: The 1st time a man looks at an advertisement, he does not see it. The 2nd time, he does not notice it. The 3rd time, he is conscious of its existence. The 4th time, he faintly remembers having seen it before. The 5th time, he reads it. The 6th time, he turns up his nose at it. The 7th time, he […]

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