Posts Tagged franchise development

Marketing Takes Time

An important reminder for any new business owner: marketing can only succeed if time and energy are devoted to it regularly. Thomas Smith, a London based advertising executive put together the following list in 1885 to illustrate the point: The 1st time a man looks at an advertisement, he does not see it. The 2nd time, he does not notice it. The 3rd time, he is conscious of its existence. The 4th time, he faintly remembers having seen it before. The 5th time, he reads it. The 6th time, he turns up his nose at it. The 7th time, he […]

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