Yet another gimmick to get you to buy overpriced water.
NEWSWEEK: June 23 issue; Body: Is It All Wet?
A drink that promises to help improve your skin.
How much would you pay for a drink that promises to help improve your skin? Adam Zizmor hopes it’s at least $3. His SkinCola beverage, launched in February and now heavily —advertised, contains only purified water, activated oxygen and trace amounts of 16 minerals. (It’s $18 per six-pack at skincola.com.) Zizmor claims it’ll hyperhydrate your skin. But several medical experts—who haven’t analyzed it, but have checked out the list of ingredients—say it’s no better than basic tap water (though it manages to taste worse). Emory University dermatologist Carl Washington concludes, “This is Madison Avenue, not science.” Zizmor stands by his product: “In our extensive research, we know this helps people feel better about themselves.”
People, don’t believe the hype.