June 16, 2003 in Miscellaneous


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Yet another gimmick to get you to buy overpriced water.

NEWSWEEK: June 23 issue; Body: Is It All Wet?
A drink that promises to help improve your skin.
How much would you pay for a drink that promises to help improve your skin? Adam Zizmor hopes it’s at least $3. His SkinCola beverage, launched in February and now heavily —advertised, contains only purified water, activated oxygen and trace amounts of 16 minerals. (It’s $18 per six-pack at skincola.com.) Zizmor claims it’ll hyperhydrate your skin. But several medical experts—who haven’t analyzed it, but have checked out the list of ingredients—say it’s no better than basic tap water (though it manages to taste worse). Emory University dermatologist Carl Washington concludes, “This is Madison Avenue, not science.” Zizmor stands by his product: “In our extensive research, we know this helps people feel better about themselves.”
—Barney Gimbel

People, don’t believe the hype.


  1. December 14, 2003 at 7:08 pm


    OF COURSE WATER IS GOOD FOR YOUR SKIN!!! The more water we drink the more hydrated our skin is. Duhhhhhh

  2. October 18, 2003 at 2:10 am


    Jason or Adam Do you drink skincola? Are you guys single? Can you tell us where you live?

  3. September 15, 2003 at 12:04 am

    Jonathan Wendy

    This is all about bullshit…the public is not as stupid as you are!!!

  4. July 30, 2003 at 12:07 am


    Is this owned by Coke?

  5. July 5, 2003 at 12:07 am


    SKINCOLA you have changed my life thank you thank you thank you i look great and feel even greater

  6. June 20, 2003 at 4:06 am


    SkinCola is beyond water it is the first Skin Care drink that is also healthy and tastes great in general. At SkinCola we care about you and your skin. SkinCola is for everyone not for people with skin problems it is just what your skin’s been thirsting for! To look your best you have to feel your best

  7. June 20, 2003 at 4:00 am

    Adam Zizmor

    SkinCola is not about hype it is about doing something that I believe in and if i can make people smile while at the same time helping people have a benifit to there skin than I am doing something that is pricelss

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