The British government has launched a marketing campaign to generate further buzz and interest as a lead up to the London Olympics. Specifically, they hope the campaign will boost trade and tourism revenue by £1bn and attract 4 million extra visitors next year.

Now considering the awful images spread across the globe last month with the riots, this investment is money well spent. Sure London and the rest of the country has its share of challenges, but there are also some amazing things happening here across the public, business, entertainment and academic sectors, etc. Thus its about time that the country started tooting its horn!

You can view more of the campaign posters at the Visit Britian Internet site!