Operation Harry Potter
Exactly 30 days from now, Harry Potter and the Order of the Phoenix will be released. According to June issue of Business 2.0, based on preorders, Scholastic the US publisher for the Potter series has increased the first edition hardcover printing from 6.8 million to 8.5 million. This is more than twice the industry record of 3.8million which was for the last Potter book in 2000. Damn! By printing so many 1st for the 5th book in series, these books will be worthless on the collectible market years from now. Of course, that’s not the real reason to buy J. K. Rowling’s books. They are a delight to read.