I am not a big fan of what many would describe as traditional breakfast drinks. I do not like milk and I taste of coffee repulses me. Therefore, I continue to be amazed that millions of people out there spend about $3 a day for coffee type drinks at stores like Starbucks. Now comes another company called Cerality: Cereal Bar & Cafe that plans to open a chain of fast food type restaurants serving about 30 different types of cereals. Yup! Just cereal! Here too they are hoping that people will plop down about $3 for a bowl of cereal. According to the Business 2.0 article that clued me in on this new specialty chain, the inital restaurant at Arizona State University was so successful that they plan to open restaurants in Philadelphia and Chicago in October and have plans to open another 15 stores next year. So maybe I’ll stop by when the open in Chicago. But I really do not see myself jumping on this bandwagon — but hey, that is just me!