Headline coverage in the major US & UK tabloid newspapers yesterday hinted that the marriage of Will Smith & Jada Pinkett-Smith was coming to an end. I imagine this news was shocking to most as they always seem so happy and loved up!

Now, just a mere 24hours later, there are denials from the couple. Whatever the case, I have long since stopped having any faith in most celebrity marriages. Sure there are some that are genuine, but most are manufactured or maintained long after their expiry date for professional reasons.

Some would say this is a very cynical view, but how else do you explain so many celebrity couples suddenly splitting without any prior bad press about their marrage? Case in point is: Jennifer Lopez & Marc Anthony. For years, they kept up the charade of a happy marriage and then bam — they send out a statement via People Magazine announcing they are ending things.

Surprise? Surprise? No! Considering all of the pressures of marriage mixed with the excesses of the celebrity lifestyle, I’d be surprised if the success rate is even 30% for those at the top of the profession.

Note: Lucky for Architechtural Digest that Will Smith & Jada Pinkett-Smith are presenting a united front. Or they would have egg on their face for profiling a celebrity couple on their September issue going through a divorce!