Services

Working with associated partners, the following services are on offer: franchise development, franchise marketing and franchise recruitment.

Franchise Development

Every franchise network must begin with a single successful operation. This must be a proven quantity; store, product or system. Thus, the first step to determining whether or not a business should be franchised is to conduct a feasibility study. A critical aspect of this process will be to build financial models outling the revenue opportunity for the prospective franchisor and franchisees.

After a feasibility study has been conducted and it has been determined that franchising would be a win-win for both franchisor and franchisees, a project plan will be put into place to develop:

• Franchise Business Plan
• Territory Mapping
• Franchisor & Franchisee Operational Manuals
• Franchise Agreement
• Bank Arrangment for Franchisor & Franchisee
• Protection of Intellectual Property
• Franchise Marketing & Branding
• British Franchise Association Accreditation
• Profiling of Preferred Franchisee
• Franchisee Recruitment & Selection Process
• Franchisee Training & Support Program

Franchise Marketing

To successfully market a franchise to prospective franchisee candidates and prospective clients, a customised marketing plan will be developed including:

• Redevelopment of the Company Internet Site
• Design & Preparation of Franchisee Prospectus and other advertising/marketing collateral
• Online Marketing Strategies for Franchise Portals & Social Media Site like: Facebook, Twitter, YouTube, etc.
• Google AdWord Campaigns
• Print & Email Marketing Campaigns
• Public Relations Activity Plan

The marketing plan will be realistic and more importantly fit within the budget and provide franchisors with quality leads that match optimum franchisee profiles.

Franchise Recruitment

Critical to the development of any franchise network is the successful recruitment of the RIGHT franchisees. Thus after the marketing plan has been launched, an appropriate lead management strategy will need to be put into place.

The support provided to franchisors includes:

• Making contact with all franchisee candidates
• Educating the candidates on the business and the franchisee role
• Thorough review of the candidates background to assess their suitability
• Organising meeting with suitable candidates and the Franchise Director
• Reporting and tracking of all leads

The support provided to franchisee candidates who are uncertain about which franchise opportunity would be appropriate includes:

• an in-depth consultation that helps you assess your needs, skills, and financial goals
• a "matching" and review of pre-screened franchise companies that are right for you
• a personal introduction to franchise executives to begin your investigation process in the right way
• on-going support and education throughout your entire process