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    <title>Ursula Barzey</title>
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    <id>tag:www.barzey.com,2008-11-11://1</id>
    <updated>2010-01-25T19:01:23Z</updated>
    
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type 4.21-en</generator>

<entry>
    <title>Quote of the Week</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2010/01/quote-of-the-week-18.html" />
    <id>tag:www.barzey.com,2010://1.1981</id>

    <published>2010-01-24T18:57:55Z</published>
    <updated>2010-01-25T19:01:23Z</updated>

    <summary><![CDATA[ "History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats." &mdash; Bertie Charles Forbes, U.S. Financial Journalist, Publisher, and Financier...]]></summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Quote of the Week" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="bertiecharlesforbes" label="Bertie Charles Forbes" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p><span class="quote"> "History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats."</span></p>

<p><cite>&mdash; Bertie Charles Forbes, <em>U.S. Financial Journalist, Publisher, and Financier</em> </cite></p>]]>
        
    </content>
</entry>

<entry>
    <title>Wisdom from Will Smith</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2010/01/wisdom-from-will-smith.html" />
    <id>tag:www.barzey.com,2010://1.1980</id>

    <published>2010-01-17T15:49:46Z</published>
    <updated>2010-01-17T17:22:59Z</updated>

    <summary>Self belief and dedication to one&apos;s craft -- irrespective of the industry -- is important to achieving ones dreams....</summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Inspiration" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="willsmith" label="Will Smith" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p>Self belief and dedication to one's craft -- irrespective of the industry -- is important to achieving ones dreams.</p>

<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/OLN2k0b3g70&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/OLN2k0b3g70&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>]]>
        
    </content>
</entry>

<entry>
    <title>11 Tips for Effective Goal Setting</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2010/01/11-tips-for-effective-goal-setting-in-2010.html" />
    <id>tag:www.barzey.com,2010://1.1978</id>

    <published>2010-01-05T19:47:08Z</published>
    <updated>2010-01-05T20:07:36Z</updated>

    <summary>The start of the New Year has always been a time for looking back to the past, and more importantly, forward to the coming year. It&apos;s a time to reflect on the changes we want (or need) to make and...</summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Inspiration" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p>The start of the New Year has always been a time for looking back to the past, and more importantly, forward to the coming year.  It's a time to reflect on the changes we want (or need) to make and resolve to follow through on a few key goals.</p>

<p>With that in mind, below is a great exercise as recommended by the <a href="http://www.breakthroughtosuccess.eu/?af=CLS1036920">Christopher Howard Training Team</a>: </p>

<blockquote>
Go find a note pad and consider these questions...

<p>Knowing what you want is the first step to getting it.  Knowing what's holding you back is the second step to making sure you get to keep it.</p>

<p>Write down your answers so you can see your progress later.  </p>

<p><strong>1. What do I want to achieve this year?</strong> Write down as many goals as you want in any area of your life, health, wealth, relationships, etc. If you are really stuck on even coming up with a goal, start by asking yourself if I could be, do or have anything in life, what would it be?  Then select one goal that's central to your overall plan.  Determine the interim action steps it will take to get you there. (You can identify the last step and work back from there.)  At the Breakthrough to Success weekend, you will be given the chance to put that very personal dream into your future in such a way that its fulfilment becomes almost effortless.</p>

<p><strong>2. Ask yourself, is this something I have tried to achieve before and not been successful?</strong> For instance, has it been a New Year resolution in the past? Or on your To Do list for several years without completion or success?</p>

<p><strong>3. If yes, ask yourself, what has stopped me in the past?</strong> This might include time, money, not having the right opportunities, lack of motivation, procrastination, lack of self belief, not knowing how to achieve it,  or maybe you don't know what has stopped you.</p>

<p><strong>4. With regards to achieving your goals and following through on your plans, what patterns have you noticed occurring?</strong>  For example, do you often put lots of energy and enthusiasm in at the start, then within a couple of weeks find you've lost motivation? Do you put off getting started for so long you just give up? Do you start too many projects at once, and end up overwhelmed and under-motivated? Identifying your unique patterns is key to changing them.</p>

<p><strong>5.What about limiting beliefs?</strong>  What you tell yourself can also stop you from achieving your most prized goals and visions.  For example, if you have decided that this is the year you find the right relationship, believing that you are not worthy of love will sabotage your plans.  If you told yourself that this year is the year you finally find the right job or start the business you're passionate about, but you have an underlying belief that, "I'm not smart enough," or "It's impossible to find work in this market," how motivated will you be?  How effective?  Listen to what you tell yourself about what you believe limits you.</p>

<p><strong>6. If there were 2 important changes that need to occur in order for you to be totally successful and reach your goals, what would they be?</strong>  i.e.) Have more confidence in yourself?  Be more creative? Break patterns of self-sabotage?  Get over fear of speaking in public? Write down anything and everything that comes to mind.  Most of them can be resolved at your Breakthrough to Success!</p>

<p><strong>7. What help, support or resources do you need?</strong>  This could be a mentor, additional skills, a 'how to' guide, a clear action plan, sounding board or someone to brainstorm with, etc.  Identify what research you can do on your own and the resources you can obtain in the form of books, CDs, personal development.  There are lots of free resources available such as our Breakthrough to Success event that will guide you to pinpoint what's stopping you from achieving your goals.  Take advantage of anything that teaches you the strategies and techniques that change limiting behaviours.  This will set you on a clear course for success.</p>

<p><strong>8. List 3 things you can do each day starting now to move forward with achieving your goals.</strong>  Enlist the help of a friend, partner or coach. To establish your own accountability, tell them what you intend to do.  This puts the power squarely in your hands to determine your results.</p>

<p><strong>9. Take action daily and review your goals weekly.</strong>  Many small steps towards your goal will move you towards the accomplishments you wish to attain.</p>

<p><strong>10. Keep the top 3 goals written on a 3 x 5 card in your desk drawer or in your wallet and look at them once a day.</strong>  Ask yourself, why do I want to achieve these goals?  What will that give me or do for me?  The "why" is your grander purpose and will motivate you to persist in taking action until it's completed.</p>

<p><strong>11. When you achieve a goal, celebrate!</strong> This is a great way to reward yourself for a job well done.  It will anchor that wonderful sense of achievement within your psychology and physiology.  This will only lead to building more and more success!</p>

</blockquote>]]>
        
    </content>
</entry>

<entry>
    <title>The Dangers of Do-It-Yourself Franchising</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2010/01/the-dangers-of-do-it-yourself-franchising.html" />
    <id>tag:www.barzey.com,2010://1.1979</id>

    <published>2010-01-04T20:07:47Z</published>
    <updated>2010-01-05T20:21:52Z</updated>

    <summary>Mark Siebert&apos;s recent article The Dangers of Do-It-Yourself Franchising is a MUST read for anyone thinking of franchising their business. His basic premise which I completely agree with is that if you want your franchise program to succeed, you&apos;ll need...</summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Franchise Development" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="marksiebert" label="Mark Siebert" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p>Mark Siebert's recent article <a href="http://www.entrepreneur.com/franchises/franchisingyourbusinesscolumnistmarksiebert/article204188.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+entrepreneur/franchises+%28Entrepreneur.com:+Franchises%29&utm_content=Google+Reader">The Dangers of Do-It-Yourself Franchising</a> is a MUST read for anyone thinking of franchising their business.  His basic premise which I completely agree with is that if you want your franchise program to succeed, you'll need some outside help.  Sure it's a bit self serving for me to say this but considering the price of getting it wrong (poor franchisee performance, lawsuits, bankruptcy, etc), it is completely worth it to pay upfront for some expert advice.  </p>]]>
        
    </content>
</entry>

<entry>
    <title>Quote of the Week</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2009/12/quote-of-the-week-17.html" />
    <id>tag:www.barzey.com,2009://1.1977</id>

    <published>2009-12-06T18:38:45Z</published>
    <updated>2009-12-08T18:42:24Z</updated>

    <summary><![CDATA[ "We must welcome the future, remembering that soon it will be the past; and we must respect the past, remembering that it was once all that was humanly possible." &mdash; George Santayana, Philosopher, Poet...]]></summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Quote of the Week" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="georgesantayana" label="George Santayana" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p><span class="quote"> "We must welcome the future, remembering that soon it will be the past; and we must respect the past, remembering that it was once all that was humanly possible."</span></p>

<p><cite>&mdash; George Santayana, <em>Philosopher, Poet</em> </cite></p>]]>
        
    </content>
</entry>

<entry>
    <title>Franchising &amp; Intellectual Property</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2009/10/franchising-intellectual-property.html" />
    <id>tag:www.barzey.com,2009://1.1975</id>

    <published>2009-10-26T23:24:50Z</published>
    <updated>2009-10-27T12:58:53Z</updated>

    <summary>The franchisor&apos;s intellectual property is the heart of the franchise. This is what is being sold. Without the &quot;Big Idea&quot; the franchise is nothing, it is the biggest asset the business has. Thus the franchisor needs to take careful steps...</summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Franchise Development" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="franchisedevelopment" label="Franchise Development" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p>The franchisor's intellectual property is the heart of the franchise. This is what is being sold. Without the "Big Idea" the franchise is nothing, it is the biggest asset the business has. Thus the franchisor needs to take careful steps to protect their IP and ensure that others know it belongs to them.</p>

<p>The fundamental items that can be registered as IP are:<br />
<ul><br />
	<li>The name of the company or business. This must be registered before the franchise can be marketed. Make sure that no one else uses this or similar names.</li><br />
	<li>Trade Marks. These are symbols that identify the business. They can be a logo, letter, shape, image, brand, package design, caricature, photograph, process and many other things. Registering a trademark prevents others from using it without a licence. The trade mark should be registered in all geographic that the franchise will operate in.</li><br />
	<li>Domain Names. These should be registered as soon as possible to forestall any hijack attempts.</li><br />
	<li>Copyright. All published written materials should be marked as copyrighted; this is particularly true of the Operations Manual.</li><br />
	<li>Patents and Designs. If the franchise depends on a particular invention or design then this should be legally patented. The franchise agreement should reflect this by terminating the right of use if the franchisee ends their relationship with the franchise.</li><br />
</ul></p>]]>
        
    </content>
</entry>

<entry>
    <title>Franchisor Operations Manual</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2009/10/franchisor-operations-manual.html" />
    <id>tag:www.barzey.com,2009://1.1974</id>

    <published>2009-10-25T23:21:49Z</published>
    <updated>2009-10-25T21:58:07Z</updated>

    <summary>Every franchise needs an Operations Manual. It is the Bible that the franchisees will follow closely, step by step, to set up and operate their business. Franchisees should be required to follow the format set out in the Operations Manual....</summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Franchise Development" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="franchisedevelopment" label="Franchise Development" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p>Every franchise needs an Operations Manual. It is the Bible that the franchisees will follow closely, step by step, to set up and operate their business. Franchisees should be required to follow the format set out in the Operations Manual.</p>

<p>The Operations Manual must be well put together so that it makes setting up a franchise as smooth and problem free as possible as well as being easy to read, understand and use. It should be a document which is comprehensive and cover every contingency that may crop up in the course of doing business.</p>

<p>The more thorough the Operations Manual the less time and energy the franchisor will need to invest in helping the franchisees.</p>

<p>All aspects of conducting business need to be spelled out including:<br />
<ul><br />
	<li>The obligations of the franchisee</li><br />
	<li>Setting prices</li><br />
	<li>Advertising techniques and issues. Includes content media and use of brand imagery.</li><br />
	<li>Stock control</li><br />
	<li>Ownership, leasing and maintenance of equipment.</li><br />
	<li>Administrative and accounting practices</li><br />
	<li>Sales methods</li><br />
	<li>Service delivery and timing</li><br />
	<li>Security</li><br />
	<li>Record keeping</li><br />
	<li>Company image guidelines</li><br />
	<li>Staff and subcontractors</li><br />
	<li>Management structure</li><br />
	<li>Customer complaint protocols</li><br />
	<li>Standards and specifications</li><br />
	<li>Performance criteria</li><br />
	<li>Performance measurement</li><br />
	<li>Procedures for setting up the business</li><br />
</ul></p>]]>
        
    </content>
</entry>

<entry>
    <title>Quote of the Week</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2009/10/quote-of-the-week-16.html" />
    <id>tag:www.barzey.com,2009://1.1976</id>

    <published>2009-10-24T23:45:34Z</published>
    <updated>2009-10-24T23:48:41Z</updated>

    <summary><![CDATA[ "It's not so important who starts the game but who finishes it." &mdash; John Robert Wooden, American Basketball Hall of Fame Player & Coach...]]></summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Quote of the Week" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="quoteoftheweek" label="Quote of the Week" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p><span class="quote"> "It's not so important who starts the game but who finishes it."</span></p>

<p><cite>&mdash; John Robert Wooden, <em>American Basketball Hall of Fame Player & Coach</em> </cite></p>]]>
        
    </content>
</entry>

<entry>
    <title>9 Questions for Prospective Franchisors</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2009/10/9-questions-for-prospective-franchisors.html" />
    <id>tag:www.barzey.com,2009://1.1973</id>

    <published>2009-10-24T22:57:28Z</published>
    <updated>2009-10-24T23:20:13Z</updated>

    <summary>Anyone thinking of franchising their business needs to take a thorough look at their own capabilities, goals, resources and personal drive to see this ambition through. Questions to ask: What are my goals? Are they realistic? How much money do...</summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Franchise Development" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="franchisedevelopment" label="Franchise Development" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p>Anyone thinking of franchising their business needs to take a thorough look at their own capabilities, goals, resources and personal drive to see this ambition through. Questions to ask:</p>

<ol>
	<li>What are my goals? Are they realistic?</li>
	<li>How much money do I have, how much do I need and where do I get it if I need it?</li>
	<li>Do I have the patience, drive and ambition to build a franchise?</li>
	<li>How are my people skills? Franchisors need to work well with people in a relationship of trust that will a lot of money.</li>
	<li>Can I work well with a variety of different personalities?</li>
	<li>How will my family react to the extra time taken to work on building the franchise instead of being with them?</li>
	<li>How much control and independence can I give to franchisees?</li>
	<li>Can I be a leader? Can I inspire others? Can I make people want to work with me, trust me and look to me when they need help and guidance?</li>
	<li>Can I communicate clearly to people what I want them to do, train them and manage them?</li>
</ol>
Beyond the above, every prospective franchisor needs to commission a feasibility study to make sure that they have a successful business worthy of franchising.  Particularly as the foundation for every successful franchise is a successful operation.  This must be a proven quantity; store, product or system.
]]>
        
    </content>
</entry>

<entry>
    <title>Encouraging Women into Franchising</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2009/10/encouraging-women-into-franchising.html" />
    <id>tag:www.barzey.com,2009://1.1971</id>

    <published>2009-10-23T13:07:57Z</published>
    <updated>2009-10-23T13:48:57Z</updated>

    <summary>According to the 2009 NatWest/British Franchise Association Survey: the historic male-domination of the industry remains: men make up 73% of franchisees, but this is gradually decreasing, showing an increasing number of females are entering the industry. Indeed, just over a...</summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Franchising" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="britishfranchiseassociation" label="British Franchise Association" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="encouragingwomenintofranchising" label="Encouraging Women into Franchising" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p>According to the 2009 NatWest/British Franchise Association Survey:  </p>

<blockquote>
the historic male-domination of the industry remains: men make up 73% of franchisees, but this is gradually decreasing, showing an increasing number of females are entering the industry. Indeed, just over a third of new recruits entering franchising are women.  There remain significant differences by sector: women make up nearly two thirds of franchisees in the Personal Services sector, whereas other sectors remain male dominated; especially Transport and Vehicle Services which only has 6% of females.  </blockquote>

<p>To further encourage more women to join the franchising industry, a new organisation named: <strong><em>Encouraging Women into Franchising</em></strong> was recently launched.  The mandate for the group is "to inspire, educate, encourage and support women looking to become franchisees, women business owners looking to franchise their business or businesses, and existing franchisors that are under represented by women franchisees."</p>

<p>The group which has the support of the British Franchise Association is made up of: franchisors, franchisees, franchise service providers, banks, women's support groups and national support agencies.  </p>

<p>To find out more about this new organisation, be sure to check out their Internet site: <a href="http://www.ewif.org/ewif/Ewif_home.html">Encouraging Women into Franchising</a>.<br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>Quote of the Week</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2009/10/quote-of-the-week-15.html" />
    <id>tag:www.barzey.com,2009://1.1972</id>

    <published>2009-10-11T14:06:47Z</published>
    <updated>2009-10-23T14:10:32Z</updated>

    <summary><![CDATA[ "I do not think there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature." &mdash; John D. Rockefeller, American Industrialist/Philanthropist...]]></summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Quote of the Week" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="quoteoftheweek" label="Quote of the Week" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p><span class="quote"> "I do not think there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature."</span></p>

<p><cite>&mdash; John D. Rockefeller, <em>American Industrialist/Philanthropist</em> </cite></p>]]>
        
    </content>
</entry>

<entry>
    <title>Myths and Realities of Womens&apos; Access to Finance</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2009/09/myths-and-realities-of-womens-access-to-finance.html" />
    <id>tag:www.barzey.com,2009://1.1970</id>

    <published>2009-09-23T14:47:31Z</published>
    <updated>2009-10-24T23:43:04Z</updated>

    <summary>A recent report commissioned by the UK based Women&apos;s Enterprise Task Force (WETF) dispels the myth that female businesses owners are charged more than men for loans by banks. The report also found that women tend to be better at...</summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Entrepreneurship" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Franchise Funding" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p>A recent report commissioned by the UK based <a href="http://www.womensenterprisetaskforce.co.uk">Women's Enterprise Task Force (WETF)</a> dispels the myth that female businesses owners are charged more than men for loans by banks.  The report also found that women tend to be better at repayment than their male counterparts and that their businesses are often seen by banks as lower risk.   </p>

<p>Other key findings include:<br />
 <br />
*women succeed at or above the rates of men when seeking bank finance, which is a major encouragement to women thinking of starting up in business in this challenging climate.</p>

<p>*women are less likely than men to have been rejected due to poor business planning, and are less likely to have been unable to make a repayment on loans, suggesting that women can be better at managing their business finances.   </p>

<p>*women are less likely than men to have the knowledge and confidence to access venture capital and equity funding, which can be productive sources of growth finance. To address this issue, the WETF inspired the creation of the Aspire Fund, a co-investment fund that targets high-growth women-owned businesses. The fund has made its first investment and is considering further ventures.  </p>

<p>*women constitute more than half of the population and 46% of the British labour market however they are less than half as likely as men to start a business, and make up only 28% of the self-employed.  Even with this under-representation, it is estimated that women's enterprise contributes £130 billion turnover and £70 billion GVA each year to the British economy.  If British women were to reach the enterprise levels of their US counterparts, there would be an estimated 900,000 more start-ups and £23 billion more GVA each year.  </p>

<p>To read the report in full, visit the <a href="http://www.womensenterprisetaskforce.co.uk/myths_and_realities.html">Women's Enterprise Task Force website</a>.  </p>]]>
        
    </content>
</entry>

<entry>
    <title>Quote of the Week</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2009/09/quote-of-the-week-14.html" />
    <id>tag:www.barzey.com,2009://1.1969</id>

    <published>2009-09-20T20:21:49Z</published>
    <updated>2009-09-19T21:12:43Z</updated>

    <summary><![CDATA[ "Action may not always bring happiness, but there is no happiness without action." &mdash; Benjamin Disraeli, former British Prime Minister...]]></summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Quote of the Week" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="benjamindisraeli" label="Benjamin Disraeli" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p><span class="quote"> "Action may not always bring happiness, but there is no happiness without action."</span></p>

<p><cite>&mdash; Benjamin Disraeli, <em>former British Prime Minister</em> </cite></p>]]>
        
    </content>
</entry>

<entry>
    <title>The Social Media Revolution</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2009/09/the-social-media-revolution.html" />
    <id>tag:www.barzey.com,2009://1.1968</id>

    <published>2009-09-15T17:13:58Z</published>
    <updated>2009-09-15T21:26:35Z</updated>

    <summary>When I moved from Chicago to London four and a half years ago, I invited family/friends/colleagues to join me at: Facebook, LinkedIn, Plaxo, etc. Knowing that I was going to be thousands of miles away, I viewed these social media...</summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Franchise Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="facebook" label="facebook" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="linkedin" label="linkedin" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="plaxo" label="plaxo" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p>When I moved from Chicago to London four and a half years ago, I invited family/friends/colleagues to join me at: Facebook, LinkedIn, Plaxo, etc.  Knowing that I was going to be thousands of miles away, I viewed these social media tools as a way to stay connected.  Very few of my contacts accepted my invitations in the beginning, but most have now woken up to the benefits of social media.  Like me, they realise that it is not a fad but a fundamental shift in the way people communicate with one another.    And for any company looking to take their marketing to the next level, integrating social media into the plan is a MUST!</p>

<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/sIFYPQjYhv8&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/sIFYPQjYhv8&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>]]>
        
    </content>
</entry>

<entry>
    <title>Marketing Takes Time</title>
    <link rel="alternate" type="text/html" href="http://www.barzey.com/2009/09/marketing-takes-time.html" />
    <id>tag:www.barzey.com,2009://1.1966</id>

    <published>2009-09-14T23:04:14Z</published>
    <updated>2009-09-14T23:06:01Z</updated>

    <summary>An important reminder for any new business owner, not just franchisees: marketing can only succeed if time and energy are devoted to it regularly. Thomas Smith, a London based advertising executive put together the following list in 1885 to illustrate...</summary>
    <author>
        <name>Ursula</name>
        
    </author>
    
        <category term="Franchise Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.barzey.com/">
        <![CDATA[<p>An important reminder for any new business owner, not just franchisees: marketing can only succeed if time and energy are devoted to it regularly.   Thomas Smith, a London based advertising executive put together the following list in 1885 to illustrate the point:</p>

<ul>
	<li>The 1st time a man looks at an advertisement, he does not see it.</li>
	<li>The 2nd time, he does not notice it.</li>
	<li>The 3rd time, he is conscious of its existence.</li>
	<li>The 4th time, he faintly remembers having seen it before.</li>
	<li>The 5th time, he reads it.</li>
	<li>The 6th time, he turns up his nose at it.</li>
	<li>The 7th time, he reads it through and says "Oh Brother!"</li>
	<li>The 8th time, he says "Here's that confounded thing again!"</li>
	<li>The 9th time, he wonders if it amounts to anything.</li>
	<li>The 10th time, he asks his neighbour if he has tried it.</li>
	<li>The 11th time, he wonders how the advertisers makes it pay.</li>
	<li>The 12th time, he thinks it must be a good thing.</li>
	<li>The 13th time, he thinks perhaps it might be worth something.</li>
	<li>The 14th time, he remembers wanting such a thing a long time ago.</li>
	<li>The 15th time, he is tantalized because he cannot afford to buy it.</li>
	<li>The 16th time, he thinks he will buy it some day.</li>
	<li>The 17th time, he makes a memorandum to buy it.</li>
	<li>The 18th time, he swears at his poverty.</li>
	<li>The 19th time, he counts his money.</li>
	<li>The 20th time he sees the advertisement, he buys what it is offering.</li>
</ul>

<p>So once a proper strategy/marketing plan is developed, in order for it to be effective, the plan needs constant time and attention, for real success to be achieved.  </p>]]>
        
    </content>
</entry>

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