Every franchisee starting out should read: Guerrilla Marketing for Franchisees: 125 Proven Strategies, Tactics and Techniques to Increase Your Profits written by Jay Conrad Levinson and Todd Woods. At the start they outline the formula for franchise success which includes:
- Developing the proper success mindset
- Becoming a lifelong student of marketing and business development
- Owning your success
- Accepting Accountability
- Executing and TAKE ACTION
To help achieve this success, they offer franchisees insight on:
- How to write a powerful, 7-step marketing plan and prepare a successful marketing attack
- How to successfully launch & maintain an ongoing marketing attack using up to 100 marketing weapons; 62 of which are low cost or cost next to nothing
- How to understand their role as a franchisee when it comes to their own local store marketing
- How to reach and even exceed their sales and profit goals and much more.
Overall, it's a quick read with lots of relevant examples and low cost tips that any new franchisee can use to incorporate into their business with a view to increasing profits.
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