Being a franchisee/franchise consultant, I read a lot of articles and books about franchising. Hands down, my favorite is: Street Smart Franchising by Joe Mathews, Don Debolt and Deb Percival. In fact, I now consider it a must read for anyone considering investing in a franchise business and so recommend to all my franchisee candidates.
One of the surprising statistics that you learn upfront is that 99% of those who investigate franchising walk way. The 1% who move forward have similiar issues/complaints to the 99%, they just have different future intentions.
Thus whereas the 99% investigate franchises with the intention of dismissing various franchise opportunities so then can rule out self-employment as a career option, the 1% make a firm commitment to put the past in the past with a view to altering and creating their desired future.
Basically, the franchisee candidate has "come to a place in their life where they would rather take a shot and fail than sit in the bleachers and wonder what it's like to play." They refuse to listen to the inner criric who often times takes hold causing the candidate to make a fear based decision and not move forward.
One of reasons franchise candidates give for delaying or walking away from the process is timing. But as outlined in Street Smart Franchising: "the 99% percent hold on the the fallacy that there's a perfect business which can be started at the right time. The 1% know they have to go out and create the right business and make it the right time."
To read a chapter of this all important book titled: why I should invest in a franchise business, go here. You can also order this book and others related to franchising via my amazon associates store.
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